Set the campaign system before the hero shot
List the ecommerce, retail, social and presentation outputs that should share the visual world. Planning crops and camera angles together avoids rebuilding a finished composition for every market.
Prepare product facts and references
Provide CAD files or measured photography, material samples, packaging artwork and approved colour references. The production team needs a reliable source of truth before look development begins.
Plan language and market versions early
Identify where legal copy, captions, voiceover, on-screen graphics or product claims will change. Keep a named owner for each market review so feedback is consolidated.
Review in useful stages
Approve storyboard and composition before detailed materials and rendering. A lower-resolution look-development pass gives stakeholders an efficient opportunity to correct product accuracy.
Define final handover
Agree aspect ratios, master formats, captions, clean versions, licensing and any source-file requirement in the production scope.